Turn the city up.
An identity for the hours that don’t belong to the ordinary.
Independent concept study. Fictional brand. No client outcomes are claimed.
An identity for the hours that don’t belong to the ordinary.
01 / THE CHALLENGE
Make a fictional independent music festival feel like a cultural invitation, rather than another list of acts.
02 / THE INSIGHT
The most memorable nights are remembered as a feeling. The identity should start that feeling before the first beat.
03 / THE BIG IDEA
A darker place. A brighter night. Sound becomes type, pattern and movement.
04 / THE EXECUTION
Acid-yellow posters, rhythmic typography and modular sonic patterns carry the same energy from street-level posters to short-form social.
Posters
Campaign concept
Motion
Direction study
Social
Content system
This project is a creative exploration. Performance metrics will only be published for verified client work.
Have a challenge like this?